As many retail businesses have discovered, holidays and special events are perfect opportunities to run limited-time promotions. E-commerce and brick-and-mortar stores alike make concerted efforts throughout the year to attract customers with sales and markdowns coinciding with major gift-giving holidays like Valentine's Day, Mother's Day, Father's Day and Christmas. As New York and New Jersey-based businesses recently experienced with this year's Super Bowl, local and regional special events like this can also serve as an opportunity to drive sales.
Any seasonal sale you choose to host can be a potential profit-booster, but it must be properly publicized.
"You need to have an internal marketing calendar and make sure customers know [about sales] ahead of time," said David Goldin, president and CEO of alternative business financing company AmeriMerchant. "Don't wait until the last minute." [5 Common Sales Mistakes to Avoid]