How this consultation is set out
This consultation comprises two parts. Part A contains CAP’s proposals on how it intends to
approximate the non-broadcast advertising prohibitions contained in TRPR in its Code and
the guidance it intends to supply on the interpretation of the resultant new rules. Part B
contains proposals relevant to both CAP and BCAP. This includes proposals for joint CAP
and BCAP guidance on how marketers can avoid indirectly promoting products for which
advertising is prohibited, the permissibility of advertisements for e-cigarette retailers which
do not refer to products and whether the content rules for e-cigarette advertisements remain
fit for purpose for regulating lawful advertisements.