Hermes’s customers are normally extremely wealthy people who value differentiated features
more than they value low cost. Their customers can spend from $5000-$100,0000 to buy a handbag
and even wait for 6 years to get one of the limited edition one. Hermes’s scarf is also high desired
demand. “During holiday seasons, a Hermes scarf is sold every 20 seconds in the Paris Hermes
boutique” (Tie-a-scarf.com, 2012). Each scarf can cost up to $300. Hermes prices their items sky
high but their sale is still growing because each scarf was handmade 100% with 30 different colors.
These factors cannot be found in any other scarves.