While Accenture, Leong and others focus on region-wide trends in analyzing Facebook’s success in Southeast Asia, other commentators focus on more local, country-specific factors. Kirkpatrick’s The Facebook Effect, for instance, argues that the main driver of success in Indonesia can be attributed to Facebook’s ability to develop a better mobile app than Friendster. ANU’s Sarah Logan, in an article cited on New Mandala in 2012, chalks it up to the fact that Facebook lets users friend anyone they want while Friendster “restricted users to only friending people within four degrees of separation,” a factor that might interfere with the Indonesian cultural tendency towards “emphasising extensive network building and de-emphasising deep interpersonal relationships in small numbers.”