Customer relationships in banking are constantly evolving, with more and more customers carrying out transactions on self-service channels than ever before. Banks must evolve the way they conduct their business across these channels, not only to better interact with customers, but also to ensure that they can optimize the value of each customer relationship across all points of contact. CR2 has developed BankWorld, an integrated self-service banking platform, to help banks achieve both these goals by delivering a rich, timely and consistent user experience across all self-service channels.