Auntie Anne's began a partnership with Food Donation Connection in 2011, matching stores throughout the country with local hunger relief organizations to donate extra pretzel products. In 2013, Anne and Auntie Anne's was featured in "Food Court Wars".
Auntie Anne's founder Anne Beiler appeared in the 2013 season premier of the television show The Secret Millionaire in which she masqueraded as a volunteer at the Baltimore-based food non-profit Moveable Feast, and then made a donation to the charity.