Medium: Typography
The other day while sitting in traffic, a huge 16-wheeler truck chugged along in the opposite direction. The giant red hull read "Coca-Cola." The look of the brand's Spencerian Script logo has remained (for the most part) unaltered since its original creation in 1886. After Pemberton had created the formula for his new drink, his partner and bookkeeper suggested that he alliterate the brand name because "the two C's would look well in advertising." Incredibly, over 125 years later, Coca-Cola's brand