Historically, there were few if any academic programs in event management prior to the 1990s. Since then the literature on events has exploded, accompanying a global move to establish diploma and degree programs. There are a growing number of Masters programs in event management, and numerous individual courses offered in tourism,leisure, sport and hospitality programs. In the United Kingdom, the Association for Events Management Education (AEME) was established in 2004 ‘‘yin order tosupport and raise the profile of the events discipline through the sharing of education and best practice’’ (www.aeme.co.uk).