To conclude, we can say that social networks have a role in influencing the behavior of consumers in the virtual environment, particularly when the degree of exposure of messages and the relation created between the variety of information given and the consumer who is about to make a purchase.
If we look from a company’s point of view, it should successfully back track mixed marketing policies in order to boost sales and, thus, the net turnover and market share. Based on the company’s size and on the products and services which they promote, they may use niche marketing for unique products or to respond to the demand of an increasingly large consumer pool. By improving the details of the product or by developing the concept of a total product, the company strengthens the relationship between potential buyers who constantly follow social networks. Price strategies are in close relationship with strategies regarding the product and directly influence the behavior purchases to the buyer, and as Kotler said, at this given time, in the context of the online boom, the price is the most important part of the mix of online marketing, since the age of marketing 3.0 (Kartajaya, et al., 2010), the price ends up being a flexible piece. The most commonly applied methods regarding the price which give satisfying results online are the penetration price and the promotional price, but they can also be shaped through online bids.
Regarding distribution policies, companies may end up shipping informational products solely by digital means, thus cutting shipping costs or conversion to physical formats. Another method used by companies could be to stock data in cloud servers where both the company and the buyer would have unlimited and permanent access. As communication strategies can be used communication through interactive games, banners that leads the consumer to the company website or behavioral communication (persuading the audience to adopt certain ideas