The industry can grow on the basis that a human being, but the industry has reduced the amount of it. Not caused by threats, or the market is saturated, but somehow, but it's due to bad management. There is a failure in the service caused by a division focusing on the needs of the seller, too. While the market focuses on the needs of the purchaser or consumer, it itself. This will result in the change of the internal market, the industry quickly. By t case study has been dubbed "Marketing Myopia" when losing a customer or railway passenger cars and pickup trucks to Theodore Levitt, 1960, mentioned in the textbook he wrote that one type of product, posing as a train instead to think of the needs of the consumer goods, primarily. In other words, the train seems to call himself a "transportation companies" instead of "railroad companies.