2.2 Borneo Adventure is a classic role model in sustainable tourism. It has since
1987, established a reputation for its integrity in the marketplace by staying close
to its original objectives of offering travelers an alternative to mass tourism by
placing an emphasis on the natural environment, sharing culture and history.
Often their tours offer sights that most tourists do not get to see and also
some real opportunities to discover the gem of Borneo.
2.3 It is also Borneo Adventures’ mission to put ecotourism in the right perspective
as it is losing its focus of what it should rightfully be as more and more operators
are simply staking claims that theirs are also ecotourism ventures. This ‘best
practice’ initiative showcases the ‘where and how’ ecotourism operators can
put their acts in an effective way to ensure that their ventures adhere to the
principles of sustainable tourism management.
3.0 THE OBJECTIVES
3.1. Indulge in ethical tourism activities that support the sustainability of tourism
through long term conservation, care and maintenance, with the integrity of
good service;
3.2. Provide appropriate social and economic returns to the local communities;
3.3. Ensure that the natural environment, the wildlife and its cultural components
are always protected and conserved