In 2010, our TARS (the Travel Accor Reservation System) central booking
system generated 43% of consolidated hotel revenue by connecting
the hotels to a wide range of distribution channels — on the Web, via
our six call centers and through our network of partners and distributors
around the world.
Reflecting our investment in new technologies — like the accorhotels.com
iPhone application — online sales generated more than 23% of total hotel
revenue in 2010. This ability to deploy a distribution system that is both
powerful and agile is further enhanced by our sales teams in 34 offices
around the world that manage more than 500 strategic accounts.