Kasikornbank is offering a zero-interest instalment plan for up to six months for purchases at every premium brand shop in five luxury shopping malls to stimulate credit-card spending among upper income earners during the rest of the year.
"We have to enhance the spending of the upper income segment, who still have purchasing power. The zero-interest for six months at all shops in five shopping malls at least should shake their mood," Thawee Teerasoontornwong, executive vice president of KBank, said yesterday.
"The bank expects spending on premium brands during the last three months will be over Bt100 million," he said.
The economic slowdown has dampened the spending sentiments of upper income consumers. Credit-card spending in the first nine months at KBank expanded by 12-13 per cent, behind the target of 30 per cent.