Marriott and Hilton. Its strengths are location, capacity and level of cleanliness, which are scoring 9.5 out of a maximum of 10; these strategic advantages derived from a thorough upgrading, a process that took about four years, with a total investment of around 8 million Euro. The 198 tourists rating mentioned the following weaknesses: the level of training of staff, as well as value for money, the last indicator being near other hotels - which indicates a relatively high level of prices in the luxury segment, according to tourists