performance management tool. In addition, only 25% of the small companies use the model of BSC as a
performance management tool. However, as we can see from the graph provided in the survey regarding the
interest in performance management tools by size of organization, the BSC is the most popular performance
management measure among the others and the most widely used (CIMA, 2009). It should be noted here that the
BSC was initially designed in order to be used by medium and large companies. This was due to the fact that
small companies have different characteristics that distinguish them from the majority of the large companies
(Hudson, Smart and Bourne, 2001).
Moreover, there is a possibility that some of the small companies that argue that they do not use the BSC might
actually use it without realizing it. The managers of these small companies might produce performance
management systems that are similar to the BSC. Therefore, they might use the same structure or some of its
perspectives as a performance measure without being aware of it.