The most popular cosmetic procedure at the BWH Vascular and Vein Center is laser hair removal. This permanent hair removal method, which kills the root of the hair with a specially designed laser, is gaining in popularity nationwide-seeing a three percent increase between 2013 and 2014, according to the American Society of Plastic Surgeons. And it’s not just women and girls over age 12 that are seeing out the procedure-more and more men are coming in looking to remove hair on their chests and backs, according to Vein Care Center statistics.