p&g's strategic position weakens
with revenues of $85 billion and business in over
180 countries, procter & Gamble (p&g) is a global
leader brands include lvory soap, tide detergent,
Crest toothpaste, lams pet food, and Pampers diapers.
Among its many offerings, p&g has 22 consumer
brands in its lineup that each achieve over
$1 billion in annual sales. p&g's iconic brands are
a result of a clearly formulated and effectively implemented
business strategy. the company pursues a
differentiation strategy and attempts to create higher
perceived value for its customer than its competitors
by delivering products with unique features and attributes.
creating higher perceived value generally goes
along with higher product costs due to greater R&D
and promotion expenses, among other things. Successful
differentiators, however,are able to command
a premium price for their products.