Well-trained business coaches know that an engaged client has the potential to be not only a
successful client, but also has the potential to generate more referrals for future business. Absent the
presence of AL, business coaches are not as capable of motivating the client to remain engaged, and are
not as effective in guiding clients toward their dreams, missions, purposes, and goals (Morrison, 2001).
AL is critical to business coaching because AL has the ability to establish unconditional trust between
coach and client, leading to a free exchange of knowledge and information which can result in positive
outcomes, such as increased personal and business performance (Ilies et al., 2005).