Goerner said he was still strongly against selling any steel rings after the new plastic rings became available. If the higher quality plastic rings were only being sold in some areas, customer would soon find out. The result would affect the sale of machines, the selling price of which was many times that of the rings. He produced figures to show that even if the selling price of both rings were the same at $325 per hundred, the additional profit from plastic rings, which would cost $66.60 per hundred as contrasted with $263.85 per hundred for steel rings, would more than cover the "so-called" investment in the steel inventory in little more than a year at present volume levels.
Mr. Kurtz did not commit himself to a decision, but agreed to have another discussion in a week. In anticipation of the meeting, Kurtz obtained the following cost information from his controller comparing plastic and steel rings: