• Quote someone else. A quote is a line said by someone else that helps set up what you're going to talk about. When using a quote, you want to accomplish two things: Cite the source of the line and tie the quote to your topic.
Here's an example that a company president might use to talk about major changes happening within the organization: "'The only thing we have to fear is fear itself.' These were the words spoken by President Franklin Roosevelt to calm the nation during the trying times of the Great Depression. This is a message I want all of you to remember as we deal with what feels like trying times with the organizational changes that I will talk to you about today."