Toyota Service has many type of promotion in one of those is coupons. Coupons are essentially versatile print advertising. Coupons can promote the grand opening of a new location; they can reward our current customers and increase loyalty, they can help Lao Toyota Service to entice new business away from competitors. Lao Toyota Service see getting creative with coupons is a valuable marketing tool to use in this economy. Their coupons offer something free with an additional purchase; for example, give a percentage discount on purchases to encourage customers to get service after they bought a Toyota car. As we enquire sale manager, Mr. Phetyavanh Inthavong about the result after using coupons advertising. They got a good feedback on customer service and can achieve their target.