This analysis showed to what extent the game structure effectively guides the users. Where players resisted or extended the model user implied in the game, the rich ethnographic data provided details on how both individual and contextual factors influenced the players’ appropriation. In other words, it becomes possible to analyze user tactics as practices emerging from contextual factors and the technology design strategies. These contextual factors and design strategies provide a background to investigate the logic underlying individual appropriations and tactics. Such an underlying logic emerges, for instance, when patterns emerge that combine a specific type of user behavior with specific contextual
factors, across different users. In this way, user behavior can be analyzed in order to determine whether the observed practices were idiosyncratic, or whether the appropriation tactics can be generalized to other, similar practices.