SWOT ANALYSIS
STRENGTHS OF THE COMPANY
1. EXECUTIVE HAVE THE KNOWLEDGE AND ABILITY OF MANAGE PERSONNEL AND OPINION IS EXCHANGED WITH STAFF.
2. IF THE COMPANY IS WANT TO DEVELOP NEW PRODUCT AND EXPORTED TO JAPAN CAN BE DONE. BECAUSE EXECUTIVES IS FAMILIAR WITH TASTE JAPANESE FOOD. ON THE OTHER HAND, IF SEND IN THAILAND, IS HAS A STAFF THAT IS FAMILIAR WITH THE TASTE FOOD THAILAND AS WELL.
3. IN THE COMPANY WORKER ARE MOSTLY THAI, SUPERVISOR CAN COMMUNICATE WITH WORKER HAD NO PROBLEMS ABOUT COMMUNICATION CAN UNDERSTAND THE COMMAND CORRECTLY.
4. THE TOTAL WORKER NUMBER OF COMPANY HAVE NOT SO MUCH, THEREFORE BOSS CAN CONTROL AND ADMINISTRATIVE STAFF THOROUGHLY.