Google entered the mobile industry after acquiring Android Inc. in 2005, setting off rumors that it was planning on entering the mobile space. The rumors turned out to be true, as Google announced in November 2007 that it indeed was working on an open-source mobile OS, named Android, based on a Linux kernel. This new OS was to be used by members of the’ Open Handset Alliance’, a consortium of 65 companies involved in the mobile space who are advocates of open source standards for the mobile industry. Since then, mobile devices running on Android have gained rapid popularity among consumers, with Android OS currently dominating the smartphone market.