TCT: A Brief Introduction
TCT manufactures a variety of small office equipment in 12 countries. It distributes and sells products such as copying machines, dictation units, laser printers, and paper shredders worldwide. Most recently, it reported sales in more than 85 countries. TCT has been in India since the early 1990s. Originally, it lacked its own in-country operation, relying on local agents to sell and services its products. Increasing sales led TCT India to open a marketing subsidiary in New Delhi in 1998 (see Map 20.1). Since then, the booming Indian IT industry has boosted its sales. Forecasts saw this accelerating over the next decade. Headquarters forecast TCT India becoming the center point of its expanding Asian operations. Collectively, these trends led TCT to expand its Indian operations with the addition of a manufacturing facility.