Technological Analysis and Factors
Some factors that cause a company's actual results to vary from expected results include:
1.The efficiency of a company's advertising, marketing, and promotional programs—For example, television, web, and social media advertising are constantly evolving. The ability of a company to effectively promote their products through these channels impacts sales.
2.Packaging design—In the past, the introduction of cans and plastic bottles increased sales volume for the company due to how easy these containers were to carry and dispose.
3.New equipment—Because the technology is continuously advancing, new equipment is constantly being introduced. Because of these new technologies, Coca-Cola's production volume has increased sharply compared to that of a few years ago.
4.New factories—Coca-Cola Enterprises (CCE) has six factories in Britain that use modern technology to ensure the quality and speedy delivery of product. In 1990, CCE opened one of Europe's largest soft drinks factories in Wakefield, Yorkshire. The factory has the ability to produce cans of Coca-Cola at a faster rate than a machine gun can fire bullets.
Technological Analysis and Factors
Some factors that cause a company's actual results to vary from expected results include:
1.The efficiency of a company's advertising, marketing, and promotional programs—For example, television, web, and social media advertising are constantly evolving. The ability of a company to effectively promote their products through these channels impacts sales.
2.Packaging design—In the past, the introduction of cans and plastic bottles increased sales volume for the company due to how easy these containers were to carry and dispose.
3.New equipment—Because the technology is continuously advancing, new equipment is constantly being introduced. Because of these new technologies, Coca-Cola's production volume has increased sharply compared to that of a few years ago.
4.New factories—Coca-Cola Enterprises (CCE) has six factories in Britain that use modern technology to ensure the quality and speedy delivery of product. In 1990, CCE opened one of Europe's largest soft drinks factories in Wakefield, Yorkshire. The factory has the ability to produce cans of Coca-Cola at a faster rate than a machine gun can fire bullets.
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