Compare Between this two companies
Pernord Ricard focused on the target market of the tourist through events and a special seminar in sectors such as adventure activity or party and has fun musical. To appeal the mood of the tourists and the passion for the drink. For a company Diageo focuses on a group of women shoppers. Those shoppers are fascinated by the luxury and the unique flavor of the drink for a woman shopper. The company Diageo import into Thailand. And Diageo focuses on products with a luxurious brand for people like these.