(2) Becoming No.1 in Customer Satisfaction
The JAL Group has dedicated itself to enhancing customer
satisfaction. In fiscal 2015, for example, we progressively
introduced JAL SKY SUITE configured aircraft on international
routes and JAL SKY NEXT configured aircraft on domestic
routes to provide greater comfort and amenity. We also conduct
ongoing internal and external evaluations, followed by analysis
and action in response to the results, with the aim of improving
the level of personal service provided by individual personnel. After
the fiscal 2013 and 2014 terms, JAL again ranked No.1 in the
repeat intention rate (customers’ intention to fly with us again) on
international routes. On domestic routes, however, JAL fell from
3rd to 5th place in the repeat intention rate. At the same time, the
recommendation intention rate on international routes dropped
from 1st in fiscal 2014 to 2nd in fiscal 2015. The recommendation
intention rate for domestic routes remained at 3rd, unchanged from
the previous fiscal year.
I regret to say that, despite our efforts to achieve the No.1
ranking in customer satisfaction, our level of achievement is still
inadequate. Nevertheless, our determination remains intact.
Working from analyses of our fiscal 2015 results in this final year of
our Medium Term Management Plan, we are accelerating measures
to improve products and services, such as expanding routes
operated with JAL SKY NEXT aircraft on regional domestic routes,
in order to push forward toward our targets so that customers can
say, “Just what I expected of JAL!”.