In particular, individuals who communicate with internal group members rather than external members express higher tendencies of “content richness” in social learning. The contribution of this study is three-fold: (i) a theoretical development of a social network based model for understanding learning and performance, which addresses the lack of empirical validation of current models in social learning; (ii) the construction of a novel metric called “content richness” as a surrogate indicator of social learning; and (iii) demonstration of how the use of social network analysis and computational text-mining approaches can be used to operationalize the model for studying learning and performance.