Quantitative Method
Using data derived from the qualitative methods, we developed instruments that gave us
quantitative measures of specific constructs that influence the behavior of interest and we
explored the relationship of this behavior with other behaviors. The survey instruments allow us
to explore our interests in more detail and with larger groups of people.
Motivations for human behaviors are very complex: Individual volitional decisions are affected
by the behaviors and the expectations of other people, by experience, by tradition, and by the
way the material and social environment is structured. In our research we are focused on three
things known to affect an individual's behavior choices: alcohol-related expectancies, selfefficacy,
and cultural orientation-the effects of China's newly open borders on the cultural
values of young people. We believe that understanding these three concepts and the relationship
of these three concepts to drinking behavior among young people will suggest ways to reduce
risky alcohol use. Ultimately, we are interested developing and testing strategies and programs to
reduce the risks associated with alcohol use while at the same time supporting and maintaining
its use in low risk social customs and practices.