It was obvious to me, and to our leadership
team, that Starbucks needed nothing less than a
full-fledged transformation to return to profitable
growth. Our blueprint for change was the transformation
agenda: improving the state of our business
through better training, tools, and products;
renewing our attention to store-level economics
and operating efficiency; reigniting our emotional
attachment with customers; and realigning Starbucks’
organization for the long term.