Communication and Promotional Marketing Strategy of Nike
Aside from trading quality products that have result to a high number of user loyalty, the promotional and communication utilize by the company are simply outstanding.
Nike has hired many professional and well known celebrity sportsmen that have managed to make a considerable interest to their items.
Most of the athletes contracted by Nike include soccer superstar Roberto Carlos, Ronaldo and Ronaldinho, basketball legends and superstars such as Lebron James, Jermaine O’ Neal and triathlete superstar Lance Armstrong as well as Tiger Woods a big name in the world of golf.
This has developed a fairly high level of Nikes items awareness. Aside from dealing or contracting of celebrity athletes to endorse their products, Nike also used a best deal of ad by means of mass media. The company uses a selective demand ad targets on the higher costs shoes utilized for typical sports.
All the marketing strategy by Nike show a competitive marketing management which can hoist company top turn out to be market leaders and making the market leaders company retain their competitive frame market by means of adherence to marketing principles, marketing plans and carefully planned marketing strategies.
The marketing strategy of Nike is one of the techniques that many business are followed to become successful in the world of business like Nike did.