Japanese lifestyle and streetwear brand BAPE has opened its second store in Shanghai at the also fairly new Citic City Plaza mall. BAPE, which stands for A bathing Ape, is proving a successful look with Chinese youth.
This new BAPE store sticks with its minimal and furturistic store design concept with grey concrete interiors offset by the shine of stainless steel fixtures. It is the backlit screens that really lift the store however, distinguishing it and using some of the brand’s phenomenal original prints and collaborations to great effect.
The brand launched a collection of local referenced commemorative T-shirts to mark the opening, which was on Christmas Day last year.