A beverage holder which comprises an elongated member having a pointed, ground penetrating tip, a container carrier dimensioned to receive a beverage container such as an aluminum can containing soda, beer, or the like, and a pivotal coupling assembly for coupling the container carrier to the elongated member, the carrier being selectively angularly positionable into an upright orientation relative to the elongated member regardless of the angular position of the latter relative to the ground. Illustratively, the elongated member may be configured with an axial bore dimensioned and arranged to receive and support the butt-end or handle portion of a fishing pole, the thus configured beverage holding assembly functioning also as a fishing pole holder.