Louis Vuitton has employed a promotional strategy for its products with the help of celebrity endorsements. Famous actors like Jennifer Lopez, Kate Moss, Scarlett Johansson and Uma Thurman have been associated with the brand as its ambassadors. They have featured in the high profile ad campaigns for this brand. Louis Vuitton has also taken an active part in sponsoring mega sporting events like motorsports and yachting.
These events are attended by mostly the elite society and by associating with these events; the company has made a direct link with the target audience. Advertising is the main tool to create awarenessabout the product and keeping with its illusion of exclusivity the company has managed to make ads that are really individual and fashionable.
Although the company does not advertise on television but it does follow a policy of high profile advertisement in newspapers and fashion magazines. These ads are all about exclusively handled images that leave a distinct mark on the public. This demographic strategy has created waves in the advertisement industry and helped in making the goods popular throughout the globe. Most of the advertisements revolve around the celebrities and this is to create an emotional connection of the consumer. The customers believe that they are also a part of this exclusive group.