Although the majority of clients do consider BRIOCOTEC as something more than an establishment,
but an information center where the staff and management provide advice the use and handling of
the materials they supply. BRICOTEC has now opted to implement a virtual shop. This is a
innovative tool and is quite remarkable, not only for the fact to have recourse to the new
technologies; but for the benefit of the company's revenues. Also this is an advance for such a
traditional sector that is resistant to changes.
The online store has brought much satisfactions to the owners of BRICOTEC. Not only has it
increased sales it also creates the ability to facilitate logistic systemization and stock controls. It
enables a more efficient and quick system for the management of suppliers. The online platform
has the ability to communicate with customers in real time, still enabling the true knowledge of the
characteristics of clients. Of course the online platform transcends into market potentials that
previously were not effectively targeted.