A separate goal should be gradually to increase the number of facts and figures to support the assessment by regularly measuring the reputation of the organisation among citizens and organisations in the area, measuring the satisfaction of stakeholders with communication including employee satisfaction with internal communication. Future research might usefully focus on further customising such instruments to meet the needs of individual governmental organisations. Furthermore, experiences with this instrument can be compared with performance measurement in the private sector and in other countries. These would be interesting directions for further research.