Briefly, and according to Vollmer, product placements can be implanted into movies
via three forms - visual product placement, spoken placement and usage placement.
With the adoption of a visual product placement, the images or logos of the promoted
products can be exposed to audiences for a few moments in different episodes of a
movie. Upon using product placement in a spoken manner, audiences can be attracted
even if they are not focusing on the screen, as they can still hear voice of the product
placement. The most effective method of product placement in movies is considered
to be usage placement, which allows both the visual and spoken exposure of promoted
products