Bread is a rich source of starch and complex carbohydrates and hence an important part of a balanced diet with a stable consumption in Western Europe (FoB, 2007). However, the consumption of bread in Belgium has declined by 13.8% during the period 1999–2003 (VLAM, 2005), possibly due to factors such as changing eating patterns and an increasing choice of substitutes such as breakfast cereals and fast foods