Givaudan leads the flavor and fragrance industry with a market share of over 25%. The company
has a strong presence in all major markets and operates through a network of more than 40
subsidiaries in the mature and developing markets of Europe, the Middle East and Africa, North
America, Latin America and Asia Pacific. The company has presence in more than 100 countries,
supplying to some of the largest consumer goods companies with diversified geographic presence.
Givaudan sells over 60,000 products per year. The company emphasizes on developing new tastes
and scents with focus on customers, their brands and their consumers, which results in high level
of consumer acceptance and brand loyalty across product categories. Strong market position provides
better bargaining power and strong competitive advantage for the company.