The TTM experience has since been significantly enhanced by the addition of a competitive activity, with the group split into small teams intended to energize the participants and lead
to deeper understanding of the concept. On the final day of the event, teams gather for concept ideation—a creative burst applied to the now clearly understood concept that results in an impressive list of new ideas for the vehicle. Through team challenges and brainstorming sessions, the participants explore the concept in spirited discussions, which will ultimately lead to new innovations. Creative ideation yields numerous innovation Features that enhance the framework of the concept.
Since that first event 4 years ago, HMA has initiated TTM immersions for other vehicles, such as the future concepts of our Sonata sedan and Tucson SUV. We continued the evolution built upon team - building and introduced customized ideation sessions, which yielded many enhancements to the overall vehicle concept, Our designers and engineers has been able to incorporate these ideas into the entire product development process. With the Tucson, we went even deeper. Our TTM teams created concept. Web sites that we uploaded into our Intranet for all to see and team from.
At this point in time. TTM is now a formal part of the development schedule, Additionally and most importantly. the company now continually seeks ways to attain superior performance through
frame-breaking idea that make the competition irrelevant. We focus attention on factors that deliver the highest value to the customer. lead to discovery and understanding of new ideas. And break out of unquestioned industry traditions. Finally, we seek to identify aggressive, yet achievable, future performance targets most relevant to customer needs and values. Today, TTM has legs within Hyundai. and it is spreading into other phases of the vehicle development and launch process. Now that the original TTM experience is well understood and integrated throughout the company. HMA plans to build upon its success and bring it to or her parts of the company----and repeat it later in the development and marketing process. After all. ii takes five long years to make a car; so it is a great challenge to keep the various groups focused on the concept and to inspire the effective execution of the consumer-derived innovations started so long ago