12. Exclusivity
Merchant shall not market or sell goods and/or services through any third party firms (including but not limited to Groupon, Street Deal, and Thai City Deal) that stand in competition to the services of Ensogo from the date of execution of this Agreement until the date that is three (3) months after the Promotion Period End Date. Failure to comply with this Clause 12 shall cause Merchant to pay Ensogo liquidated damages in the amount of THB100,000 for its marketing, media and operational costs in performing its responsibilities under this Agreement.