). Five friends were all in the market for a new car. Jerry, in fact, had already bought one but still kept reading about his car's features. John was just starting to realise his old car wasn't good enough. Jill had just selected her model and was buying it today. Jason had narrowed his choices to three and was carefully comparing each model. Jennifer was beginning to pay more attention to car ads she saw on television.
Can you identify the stage of the buyer decision process for each
of the Five friends