No one likes to be a sucker. If you do not pay attention, though, ads can make you one. You can protect yourself by learning how to analyze ads. Once you understand the strategies and techniques advertisers use-the buttons they are trying to puch-you can spot attempts at manipulation and make better, more critcal decision about what is being advertised. You can even heighten your appreciation of ads-which ones you think are good and which ones you think are bad.