Products and Services
KrisFlyer
The KrisFlyer programme underwent several key developments during the year in review, which expanded its network of both airline and non-airline partners with which members can earn miles. The addition of Virgin America and Star Alliance partners Avianca, Copa Airlines, Taca Airlines and Shenzhen Airlines brought the total number of KrisFlyer’s airline partners to 31. Seven new brands were also added to the suite of over 160 global non-airline partners, while the scope of several existing partnerships was expanded.
In line with a commitment to increase the range of redemption options available to members, redemption bookings were introduced for Saver Award flights in Singapore Airlines Suites, exclusively available on board the Airbus A380. Members now have the choice and flexibility to redeem all award types in all cabin classes across the Singapore Airlines network.
A priority is to enhance the accessibility of KrisFlyer services to members. To this end, redemption booking functionality was launched on the SQ Mobile app, adding to the KrisFlyer services already available such as the ability to view membership account summaries and to extend expiring miles. More convenience and services will be extended to members in future app updates.
Building greater member engagement is another key focus. The design of the members-only e-newsletter has been revamped to provide relevant and up-to-date Singapore Airlines and KrisFlyer news and promotions. Throughout the year, KrisFlyer members also enjoyed several accrual and redemption promotions, local offers and partner privileges.