Hilton
HHonors
Program
Hilton
HHonors
was
the
name
Hilton
gave
to
its
program
designed
to
build
loyalty
to
the
Hilton
brand
worldwide.
Hilton
HHonors
Worldwide
(HHW)
operated
the
program,
not
as
a profit
center
but
as
a service
to
its
two
parents,
HHC
and
HIe.
It
Was
required
to
break
even
each
year
and
to
measure
its
effectiveness
through
a com-
plex
set
of
program
metrics.
Diskin
ran
the
limited
liability
corporation
with
a staff
of
30,
with
one
vice
president
overseeing
the
program's
marketing
efforts
and
one
with
operational
and
customer
service
oversight.
(Exhibit
4
shows
the
income
statement
forHHW.)
Membership
in
the
Hilton
HHonors
program
was
open
to
anyone
who
applied,
at
no
charge.
Members
earned
points
toward
their
Hilton
HHonors
account
whenever
they
stayed
at
HHC
or
HIC
hotels.
When
Hilton
HHonors
members
accumulated
enough
points
in
the
program,
they
could
redeem
them
for
stays
at
HHonors
hotels,
use
them