Consequently, field days focused on food safety and held at agricultural experiment stations or volunteer farms could be a valuable educational tool, facilitating discussion and peer-learning through demonstrations, mock GAP inspections and hands–on activities. In this study, we did not find a significant influence of farm scale or years in production on food safety practices, and economic feasibility does not appear to be the primary driver for growers who forgo GAP certification. However, market channel did impact a grower's likelihood to have written policies, test irrigation water, and obtain GAP certification, and strong differences were observed between wholesale and direct-to-consumer growers. While extension programming should continue to focus on supporting the needs of growers who elect to implement GAP, food safety outreach may benefit from expanding to involve farm market managers and personnel in intermediate market channels such as local food hubs. More research is needed to better understand how market channel works with other grower characteristics to influence decision-making activities including on-farm food safety practices. However, this new information further highlights the complexity of the issue at hand and the need for GAP educational programs to expand beyond a one-size-fits-all approach.