S: Segmentation Grouping by geographic segmentation is group of adolescents that live in capital city and countryside. Next is grouping by demographic segmentation is group of adolescents female and male aged between 17-23 years old (university teenager) with moderate purchasing power. Next is grouping by psychographic segmentation is group of adolescents that like Japanese style and imported product lovers. Finally, grouping by behavioristic segmentation is group of adolescents who often buying clothes.
T: Tatget
Teenagers studying in university both in capital city and countryside, age between 17-23 years old. Moreover, Uniqlo also target the fashion-lovers group and consumers in countryside.
P : Positioning