THE HOST COMMUNITY The important element of holding sport event which event managers need to have a good grasp and understanding of the broad trends and forces acting on the wider community, as these will determine the operating environment of their events. The mood, needs and aspirations of the community will determine its receptiveness to event styles and fashions. Accurately gauging and interpreting these is a basic factor in the conceptualisation of successful sport events. In addition to the wider general community, sport events have a specific host community which impacts greatly on the success or failure of the event. This can be the geographical community where the event is located or a community of interest from which the sport event draws its participants and spectators.