How well does information flow between field staff, state specialists, and administration? Effective internal communication is critical to the success of any organization, public or private. The flow of information can be particularly troublesome for organizations, such as Extension, where offices are separated by great distances.
Distance, time demands, program autonomy, and limited face-to-face interaction in an Extension system can create communication breakdowns and lead to lost time, inefficiency, destructive rumors, conflict, and dissatisfaction. This study was undertaken to assess the communication needs of staff in a state Extension system.
Knowing the organizational communication needs of Extension staff can be useful in enhancing an effective and dynamic organization. Effective communication can build morale, reduce misunderstandings and conflicts, and help Extension respond more quickly to public needs. Staff need access to timely and accurate information, especially in time of great change and stress.
A number of strategies can improve communication, such as using a variety of methods to send information, ensuring that information is sent in a timely manner, conducting periodic progress reviews with staff throughout the year, making sure staff training procedures clarify job roles and relationships, instituting a mentoring system, exploring additional communication training, and implementing a regular process to gather input and feedback from staff. In Nevada, efforts have already begun to increase staff involvement in system-wide decision making, to review performance evaluation procedures, and to develop a proactive plan for organizational change. Efforts like these can improve morale and help staff adjust to changing times.